One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
Experts say the recent Rs 14,000-crore PNB fraud could have been avoided had there been an integration of PNB's CBS with its SWIFT system
'She was the unanimous choice of the search-cum-selection committee.'
To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.
All stakeholders in the diamond industry chain from mines to retailers have to follow a system of warranty under which they have to individually declare in the invoices they issue that what they have sold are not conflict diamonds.
That includes the building of an anti-submarine warfare Corvette and an aircraft carrier for the navy.
What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.
Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.
The non-viability of green crackers may pave the way for e-crackers.
ITC will also launch paneer shortly and is also working on cheese and Tetra Pak milk
The bullish outlook for gold is seen as a trigger for silver to perform better going ahead.
About 1,070 units in Sivakasi can manufacture fireworks worth Rs 6,000-9,000 crore.
The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.
Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.
Air India's debt burden is estimated to be more than Rs 50,000 crore, besides huge accumulated losses.
Sebi filed a criminal complaint against the brokers with the economic offences wing, which on Friday registered a case under the Forward Contract Regulation Act 1952.
Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances